People love stories.

 Reporters tell stories for a living, so you should be a storyteller too.  But make it about me.  Our favorite stories are about us – because if we’re actually in the story we can identify with the people or events in the story.  So once you’ve decided what story you want to tell through the media, tell it as if it is about me, the reader, and NOT about you, the storyteller.  Find a way to make it relevant to the audience.  Especially find a way to make it relevant to the audience that the reporter writes for and you’ve made it easier for the reporter to turn it into news. And the easier it is for reporters and editors to see how your story will interest their audience, the more likely they are to use it.

And for heaven’s sake don’t use a press release.   More about that in the next blog…